TLDR YouTube Shorts views can suddenly drop due to timing and consistency factors, and creators should optimize their posting strategies and focus on engaging their target audience to maintain views.
Key insights
🤔The sudden drop in views for YouTube Shorts can make creators question if the YouTube algorithm is working against them or if they have been shadow banned.
🕰️Timing and consistency are crucial factors in the YouTube Shorts algorithm, and getting them wrong can cause views to suddenly tank.
🧑💻The YouTube Shorts algorithm consists of two stages, explore and exploit, which determine whether a Short video takes off or not.
🎰The algorithm’s explore phase for YouTube Shorts acts like a slot machine, where the initial seed audience determines if the content resonates or not.
🧠YouTube’s algorithm plays a significant role in determining which Shorts videos users end up watching, highlighting the importance of focusing on views rather than impressions to test the success of Shorts content.
🎯Tailoring your content to match the preferences of your target audience increases the chances of it resonating with them and getting more views.
🤔The YouTube Shorts algorithm is still a work in progress, making it vulnerable to exploitation and hacks.
🎣The most important factor in satisfying viewers and preventing them from swiping away from YouTube Shorts is the hook within the first few seconds of the video.
Highlights
📉 00:00 YouTube Shorts views suddenly stop and drop because of seed audiences losing interest.
📉 00:35 YouTube Shorts views start strong but suddenly decrease due to timing and consistency factors, and this video provides tips on optimizing posting strategies to maintain views and discusses the possibility of YouTube shadow banning Shorts.
📉 01:39 YouTube Shorts views suddenly stop because the algorithm relies on a seed audience from two stages, explore and exploit, which determines whether a Short takes off, and smaller channels may take longer to build that seed audience.
🎰 02:55 YouTube Shorts go through an explore phase where they are shown to a small random audience to test if the content resonates, and if it does, it enters an exploit phase with wider exposure, but if the initial audience is not engaged, the Short will not gain momentum and views will suddenly drop.
📺 04:15 YouTube Shorts views are more like impressions than traditional views, and creators should focus on creating great Shorts for their target audience and prioritize views over impressions for testing the success of their Shorts.
📺 05:14 YouTube Shorts can gain more views by researching and tailoring content to the target audience, posting frequently, analyzing swipe away data, and hooking viewers early, but it requires patience and experimentation.
📉 06:33 Re-uploading YouTube Shorts can temporarily boost views, but it is considered abusive and can result in channel flagging and shadow banning.
📺 07:26 The key to getting views on YouTube Shorts is to hook viewers within seconds by using proven hacks from successful creators.
What are the key factors that influence the YouTube Shorts algorithm?
The YouTube Shorts algorithm uses signals like user behavior and video topics to predict which videos users want to watch [2].
Views are crucial in the Shorts algorithm, with a focus on Average View Duration and watch time to keep viewers engaged [6].
The algorithm aims to recommend quality videos that viewers want to see, not content designed to game the system [5].
What is the main goal of the YouTube Shorts algorithm?
The main goal of the YouTube Shorts algorithm is to predict which videos users will enjoy watching based on signals like user behavior and video topics, and then serve those videos to users in a specific order.