TLDR Provide tips and strategies for optimizing your website and web pages to appear in Google Discover and avoid losing traffic to competitors.
Key insights
🌐To come to Google Discover, there are 15 points to cover on your web page and website, but if done, nothing can stop you from being featured.
📷High-quality images for Google Discover should be properly lit, match the content, and have a width of at least 1200 pixels.
💡The creativity in SEO comes from making your title interesting without being click bait or exaggerating.
🔍Google Discover prioritizes interesting and trending content, so creating content on the latest trends can help you get featured in the feed.
📰The feature to follow RSS feed or Atom feed on your page is important for Googlebot to update your site content in the Discover feed.
🚫Google Discover requires content to adhere to Google policies, including avoiding vulgarity, hate speech, extremism, scams, danger, and harassment.
📈Thousands and millions of websites are added to the Google Discover feed per day, so following these points can make your website one of them.
Highlights
🔍00:00 Google Discover is now available on desktop and this video shares tips on how to get into Discover and avoid losing traffic to competitors by following 15 specific points on your web page and website.
📸01:46 Use high-quality images on your web page and set the max image preview to “large” to optimize for Google Discover and increase visibility.
💡03:41 Check your page source code for the “max-image-preview” meta tag and change the setting to “large” if it is set to “none” or “standard” in order to optimize your website for Google Discover.
🔍05:18 Avoid using your website’s logo excessively, make sure your page title matches the content, avoid exaggeration, and create exciting and unique content to increase the chances of retaining traffic from Google Discover.
📈07:48 Create content on the latest trends and enable RSS feed on your website to get traffic from Google Discover, but note that Google does not index the content in the RSS feed. Expand
🔍10:22 Keep your feed updated and ensure that your caching plugin doesn’t cache the feed URLs; have a feature to follow RSS or Atom feed on your page so that users and bots can update your page without visiting it, which is important for Google Discover; make sure the title and link elements are visible in the RSS feed to avoid issues with Google.
🔍11:53 Verify your page and adhere to Google policies to appear in Google Discover, mark sponsored content and mention political affiliations.
🔍13:27 Include author, publisher, and website info, social media links, and updated contact info to optimize content for Google Discover and follow 15 points to get your website in the feed.