TLDR Google’s infrastructure investment is massive, and the value of content is determined by user satisfaction and relevance, not just keywords, and SEOs need to focus on creating authoritative and helpful content.
Key insights
🌐Google has spent around 2 lakh crores on its own infrastructure in 2022, which is more than the budget of the entire state of Punjab and a little less than Tamil Nadu, giving an idea of the massive scale of their operations.
🤔The value of content is determined by whether it adds value to the user and is something that people want to read, not just by the presence of certain keywords.
🤔Google expects you to compare your content with the best, not the worst, and may not index it even if it’s better than 70% of other websites in your niche.
🧠SEOs need to understand the limitations of AI systems in determining whether their content is worth indexing or ranking.
📊User satisfaction is a real metric for indexing, not bounce rate or session duration.
📈Focus on increasing signals that make your website more authoritative and helpful for a particular niche or query.
Highlights
🔍00:00 Google indexing and ranking issues are causing panic and confusion, but the speaker shares their calm perspective and unique concepts related to ranking, indexing, and crawling.
💰01:16 Google’s infrastructure costs are massive, with an estimated 2 lakh crores spent in 2022, exceeding the budget of entire states, all to crawl and index the internet.
🔍02:47 Google prioritizes indexing and ranking high quality content, using direct and indirect signals to determine quality and decide which pages to index based on factors like homepage content, internal linking, and sitemap submission.
🔍04:48 Google expects your content to compare with the best, not the worst, and may not index it if there is no need for it.
🔍05:52 Google’s AI systems are not 100% accurate, leading to millions of websites with good content being wrongly penalized or not indexed, posing a challenge for SEO.
🔍07:28 User satisfaction and experience are the key metrics for Google indexing, not bounce rate or session duration.
🔍08:22 Focus on improving the quality and SEO of your website naturally, without using hacks or shortcuts, and let Google realize its indexing mistakes on its own.
👋09:36 New video, new things, new software, new tool. Thanks for watching, see you next time.